Xenith PR signs MOU with Repu Media Intelligence

Xenith Public Relations has signed a Memorandum of
Understanding (MoU) with Repu Media Intelligence (Repu) to integrate Acumen
Media Intelligence (Acumen) into Xenith PR’s suite of strategic communications
services, starting from February 2026.
The collaboration brings together Xenith PR’s expertise in corporate communications
and reputation management with Acumen’s advanced, AI-powered business
intelligence platform. Through the adoption of Acumen’s latest market intelligence
tech model with global access and localization of Pakistan centric universe and
languages from Urdu to regional across traditional, digital and social media
platforms, Xenith PR will enhance its listening and insight capabilities – moving
beyond conventional media monitoring towards real-time, insight-driven decision-
making, task automation, and predictive intelligence.
The MoU was formally signed by Aun Dara Khan, Managing Director and Co-
Founder of Repu Media Intelligence, and Raheel Nabi, Director & Chief
Executive Officer of Xenith Public Relations.
Commenting on the alliance, Raheel Nabi, Director & CEO of Xenith Public
Relations, said: “We are thrilled to be partnering with Repu in adopting Acumen, one
of the largest media intelligence platforms in the world, to integrate AI meaningfully
into our operations. As narratives evolve faster than ever, AI-driven media
intelligence will empower us to better understand shifting market dynamics, unlock
real-time information to forge powerful narratives, and guide our clients with greater
clarity and confidence.”
Speaking on the occasion, Aun Dara Khan, Managing Director and Co-Founder
of Repu Media Intelligence, said: “This MoU marks an important step in integrating
data-driven intelligence with strategic communications. By combining Acumen’s AI-
powered media intelligence capabilities with XPR’s deep understanding of narratives
and stakeholder engagement, we aim to deliver sharper insights – not only at a local,
but global level also. This strengthens reputation management, and enables more
informed decision-making for organizations, institutions and leaders – operating in
increasingly complex environments.”
Under the MoU, the partnership will extend beyond technology integration to joint
initiatives aimed at building industry confidence in AI, while highlighting how real-time
intelligence and expert assessment can elevate reputation management and