iFFALCON Officially Marks Its Entry into Pakistan with Lahore Launch Event
iFFALCON, a next-generation smart technology brand and sub-brand of TCL, officially entered the Pakistani market, unveiling its latest television portfolio at a launch event in Lahore attended by members of the media, content creators, business partners and industry stakeholders.
The launch marked an important milestone in iFFALCON’s continued international expansion, introducing Pakistani consumers to a brand built on advanced display technology, contemporary design and accessible premium entertainment. Founded in 2017, iFFALCON has expanded to more than 43 countries and regions. As a sub-brand of TCL, it draws on the group’s expertise in television and display technology while maintaining a distinct identity for younger, digitally connected consumers.
Mr. Majid Khan Niazi, Director Sales & Marketing, iFFALCON Pakistan, said: Pakistan represents an exciting new chapter for iFFALCON. It is a young and highly connected market where entertainment, gaming, sports and digital content have become an important part of everyday life. Our ambition is to bring consumers advanced television technology through a brand that feels relevant, contemporary and accessible.”
Flagship U95A Leads the Pakistan Portfolio
At the forefront of the Lahore showcase was the flagship iFFALCON U95A, featuring the brand’s premium QD Mini LED experience. The U95A combines a slim design, high brightness, vivid colour reproduction, smooth motion and an ONKYO sound system for an immersive experience across movies, sports, gaming and everyday entertainment.
Its display performance is supported by high HDR brightness, a QLED panel capable of reproducing billions of colours across a 93% DCI-P3 colour gamut, a colour optimization algorithm for more natural skin tones and a native 144Hz refresh rate for smoother motion and greater clarity.
The U95A also features an ultra-slim design and ONKYO 2.1-channel Hi-Fi audio with balanced sound, clear dialogue and enhanced bass. Available in 98-, 85-, 75-, 65-, 55- and 50-inch sizes, its display configuration varies by screen size, with matte panels on the 85- and 98-inch models designed to help reduce reflections in brighter environments.
U85A Expands iFFALCON’s Pakistan Line-Up
Joining the U95A in iFFALCON’s Pakistan portfolio, the U85A brings large-screen entertainment to a broader range of viewing preferences. Combining QD Mini LED technology with up to 384 local dimming zones, it offers greater control over brightness and image detail across the screen. Its native 144Hz refresh rate supports smoother motion across sports and gaming, while its ONKYO 2.1-channel Hi-Fi audio system adds depth and clarity to movies, music, and everyday viewing. The U85A is available in 85-, 75-, 65-, and 55-inch sizes.
Built for a New Generation of Entertainment
iFFALCON’s approach reflects the evolving ways younger consumers use their screens across streaming, gaming, sports, social content, and connected entertainment, with the television increasingly becoming a central part of both individual and shared experiences at home.
In Pakistan, the brand will build its presence through its product portfolio, retail and e-commerce partnerships, consumer campaigns, and after-sales support. Its focus is on building long-term consumer confidence through accessible premium technology, reliable service and meaningful local engagement.