Kaspersky\u2019s recent survey in the META region shows that AI is becoming part of consumers\u2019 everyday lives \u2013 and users are increasingly turning to AI services for personal matters, raising new privacy and cybersecurity concerns.<\/p>\n
Almost 79% of respondents across the META region reported using AI services, including smart chatbots and image and video generation tools. The most common use of AI is searching for and summarizing information, reported by 74% of respondents, followed by writing texts at 50%, generating images from text descriptions or prompts at 42%, editing or transforming personal photos at 41%, and creating videos at 32%.<\/p>\n
Respondents rely on AI for a range of everyday needs and practical recommendations, with 37% using it for health-related questions, 29% for planning leisure activities such as weekends, vacations or parties, and 23% for preparing meal plans.<\/p>\n
Additionally, 41% of survey participants reported using AI to seek advice on other personal issues.Kaspersky\u2019s experts warn that these interactions may involve personal information, potentially creating privacy and security risks if such data is exposed, misused by third parties or accessed by cybercriminals.<\/p>\n
Another concern relates to users\u2019 trust in the reliability of AI-generated information. Nearly one in ten respondents have already encountered incorrect information generated by AI, while 24% believe that AI can provide inaccurate answers. Such findings underline the importance of treating AI-generated responses critically and avoiding the disclosure of sensitive information.<\/p>\n
\u201cUsers should be aware of the limitations and potential risks associated with AI services. Even widely used AI platforms may contain vulnerabilities that could lead to data exposure, while information shared with these platforms may be processed or accessed by third parties depending on the service and its policies. It is therefore important to develop digital habits such as verifying information, handling personal data with caution and critically assessing AI-generated responses. Users should also be aware that cybercriminals increasingly use fake AI agents and services as a lure to distribute malware, sometimes disguising malicious tools as well-known AI resources,\u201d said Seifallah Jedidi, Head of Consumer Channel in the Middle East, Turkiye and Africa at Kaspersky.<\/p>\n
To minimize cybersecurity risks when using AI, Kaspersky\u2019s experts recommend that users should not share sensitive or confidential information with AI services. Check how an AI service handles your data before using it.Verify AI-generated information through reliable sources. This is particularly important for education, financial, legal and medical topics, as inaccurate responses in these areas can have serious consequences. Be alert to fake AI services and AI-themed scams. Phishing pages, malicious software and fraudulent websites may imitate legitimate AI platforms or promote fake AI tools.<\/p>\n
Comprehensive security solutions such as Kaspersky<\/a> Premium use AI-powered<\/a> technologies to protect users in everyday scenarios.<\/p>\n","protected":false},"excerpt":{"rendered":" Kaspersky\u2019s recent survey in the META region shows that AI is becoming part of consumers\u2019 everyday lives \u2013 and users are increasingly turning to AI services for personal matters, raising new privacy and cybersecurity concerns. Almost 79% of respondents across the META region reported using AI services, including smart chatbots and image and video generation<\/p>\n","protected":false},"author":1,"featured_media":6257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[10],"tags":[127],"class_list":["post-6256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-telecom","tag-kaspersky"],"_links":{"self":[{"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/6256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/comments?post=6256"}],"version-history":[{"count":1,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/6256\/revisions"}],"predecessor-version":[{"id":6258,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/6256\/revisions\/6258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/media\/6257"}],"wp:attachment":[{"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/media?parent=6256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/categories?post=6256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/tags?post=6256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}