{"id":2396,"date":"2025-06-16T16:34:29","date_gmt":"2025-06-16T11:34:29","guid":{"rendered":"https:\/\/wattech.com.pk\/?p=2396"},"modified":"2025-06-16T16:34:29","modified_gmt":"2025-06-16T11:34:29","slug":"indrive-wins-best-influencer-campaign-at-pakistan-digital-awards","status":"publish","type":"post","link":"https:\/\/wattech.com.pk\/index.php\/2025\/06\/16\/indrive-wins-best-influencer-campaign-at-pakistan-digital-awards\/","title":{"rendered":"inDrive Wins Best Influencer Campaign at Pakistan Digital Awards"},"content":{"rendered":"<p style=\"font-weight: 400;\">inDrive, a global mobility and urban services platform, took home the Best Influencer Campaign Award at the Pakistan Digital Awards for its campaign\u00a0<em>\u201cHar Ride, Aik Nayi Kahani\u201d<\/em>\u00a0(Every Ride is a New Story). The campaign stood out in the mobility space for spotlighting the meaningful human experiences behind everyday commutes, shifting the conversation from transactions to real-life impact.<\/p>\n<p style=\"font-weight: 400;\">inDrive is a pioneer in the ride-hailing landscape in Pakistan with its &#8216;Set Your Fare and Choose Your Driver\u2019 model. This unique approach promotes freedom, transparency, and fairness while allowing both customers and drivers to make informed, mutually beneficial decisions.<\/p>\n<p style=\"font-weight: 400;\">Reflecting on the recognition, Awais Saeed, Country Head for Pakistan at inDrive, said,<br \/>\n\u201cThis award is a celebration of the everyday people who make inDrive what it is. Behind every ride is a real story, and with this campaign, we simply gave those stories a voice. At inDrive, we\u2019re driven by purpose: using technology to create fair, accessible opportunities for everyone. We\u2019re committed to providing an experience that\u2019s safe, secure, and centred on genuine human connection.\u201d<\/p>\n<p style=\"font-weight: 400;\">Covered by major publications as one of the largest influencer collaborations in its category, the initiative brought a rare emotional depth to the ride-hailing industry. Through this effort, inDrive amplified stories of ambition, resilience, connection, and personal freedom, showcasing how every journey holds purpose.<\/p>\n<p style=\"font-weight: 400;\">The campaign reached over 27 million people through 40 content creators, each offering their unique perspective and connecting with their audiences. The hashtag #HarRideNayiKahani sparked a movement that resonated widely across platforms.<\/p>\n<p style=\"font-weight: 400;\">Since entering the Pakistani market in 2021, inDrive has expanded its presence to over 20 cities across the country. With its unique peer-to-peer pricing model, inDrive empowers passengers and drivers to negotiate fares directly, offering both affordability and transparency. Beyond ride-hailing, inDrive also connects people through a range of services including courier, freight delivery, intercity travel and B2B solutions.<\/p>\n<p style=\"font-weight: 400;\">Globally, the platform continues to grow, ranked as the second-most downloaded ride-hailing app worldwide for the third consecutive year, and placing fifth in the global travel app category.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>inDrive, a global mobility and urban services platform, took home the Best Influencer Campaign Award at the Pakistan Digital Awards for its campaign\u00a0\u201cHar Ride, Aik Nayi Kahani\u201d\u00a0(Every Ride is a &hellip; <a href=\"https:\/\/wattech.com.pk\/index.php\/2025\/06\/16\/indrive-wins-best-influencer-campaign-at-pakistan-digital-awards\/\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":2397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[200],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/2396"}],"collection":[{"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/comments?post=2396"}],"version-history":[{"count":1,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/2396\/revisions"}],"predecessor-version":[{"id":2398,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/2396\/revisions\/2398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/media\/2397"}],"wp:attachment":[{"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/media?parent=2396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/categories?post=2396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/tags?post=2396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}