{"id":2210,"date":"2025-05-05T16:48:54","date_gmt":"2025-05-05T11:48:54","guid":{"rendered":"https:\/\/wattech.com.pk\/?p=2210"},"modified":"2025-05-05T16:48:54","modified_gmt":"2025-05-05T11:48:54","slug":"brillanz-group-launches-boltlike-solutions-to-revolutionize-television-audience-measurement-tam-in-pakistan","status":"publish","type":"post","link":"https:\/\/wattech.com.pk\/index.php\/2025\/05\/05\/brillanz-group-launches-boltlike-solutions-to-revolutionize-television-audience-measurement-tam-in-pakistan\/","title":{"rendered":"Brillanz Group Launches Boltlike Solutions to Revolutionize Television Audience Measurement (TAM) in Pakistan"},"content":{"rendered":"

Brillanz Group, a global venture building powerhouse, proudly announces the launch of \u2018Boltlike Solutions Private Limited\u2019<\/strong>, a revolutionary venture set to redefine Television Audience Measurement (TAM) in Pakistan.<\/p>\n

Boltlike by Brillanz officially enters the TAM market after being awarded a license by PEMRA, following a competitive and professionally conducted bidding process. The license was formally presented by PEMRA Chairman Muhammad Saleem at the authority\u2019s head office in Islamabad. This new Brillanz venture is set to usher a paradigm shift in audience measurement by delivering\u00a0unprecedented accuracy<\/em>\u00a0and\u00a0transparency<\/em>\u00a0through state-of-the-art technology. Leveraging advanced equipment and modern data infrastructure, Boltlike will empower media industry stakeholders with highly granular, real-time insights that redefine decision-making across the media value chain.<\/p>\n

Brillanz Group\u2019s Legacy of Innovation<\/strong><\/p>\n

Brillanz Group is a UK-based technology powerhouse with a global footprint across continents, known for reshaping industries through innovation in telecom, energy, and data analytics. Now entering the media sector, Brillanz aims to empower stakeholders with next-generation, granular audience measurement solutions.\u00a0To lead this transformative journey,\u00a0Faisal Paracha<\/strong>, a seasoned veteran with decades of experience across the media and communications industry and beyond, has been appointed as\u00a0Managing Director<\/strong>\u00a0of Boltlike Solutions. Meanwhile,\u00a0Bilal Qureshi<\/strong>, Co-Founder and Group CEO of Brillanz, will assume the role of\u00a0Chairman<\/strong>\u00a0of Boltlike Solutions, ensuring strategic direction and alignment with Brillanz\u2019s broader vision.<\/p>\n

“At Brillanz, we have consistently challenged the status quo; whether it was redefining the Telecom landscape, pioneering the nation\u2019s first Energy Storage solutions, or creating groundbreaking Analytics platforms. Now, with Boltlike Solutions, we are rethinking how media insights are generated \u2014 making them faster, fairer, and future-ready for all stakeholders in the media ecosystem”<\/em>\u00a0said Bilal Qureshi<\/strong>, Chairman of Boltlike Solutions and Co-Founder & Group CEO of Brillanz.<\/p>\n

\u201cWe are excited to be here and thank PEMRA for giving us this opportunity to bring forth modern, tech-driven, TAM equipment and software, that shall provide clean and completely transparent data analytics at a granular level to all stakeholders in the media sector. I feel with this paradigm shift of data analytics with depth, will benefit all and shall help assist in making informed, timely decisions in this sector\u201d,<\/em>\u00a0said Faisal Paracha<\/strong>, MD Boltlike Solutions, at PEMRA\u2019s license award ceremony in Islamabad.<\/p>\n

Boltlike Solutions \u2014 Raising the Bar for TAM in Pakistan<\/strong><\/p>\n

Boltlike Solutions introduces a complete rethinking of the audience measurement, which shall be built entirely on proven, credible and future-ready technology. Our People Meter devices leverage precision-grade MEMS with isolated audio capture architecture, guaranteeing best-in-class reliability even in noisy household environments. Real-time audio signature generation ensures that ratings and audience shifts are captured live, not just overnight. With a modular, future-proof hardware design, Boltlike’s meters can easily integrate upgrades like sentiment analysis and second-screen engagement. The back-end system is architected for unified linear and digital media measurement, enabling cross-platform audience granular insights for the modern viewer.<\/p>\n

Built entirely on a credible, tamper proof and on a transparent foundation. From device firmware to back-end analytics, our solution ensures and offers unmatched auditability, trust, and confidence for all stakeholders. Boltlike\u2019s infrastructure is lightweight, orchestrated for agility, machine-learning ready for predictive analytics, and secured to the highest international privacy standards.<\/p>\n

Combined with a fresh, ground-up establishment survey to ensure a truly representative national level households data panel, Boltlike Solutions is not just keeping pace with the future of TAM; we are redefining it with unparalleled flexibility, transparency, rapid innovation, and technological customization.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brillanz Group, a global venture building powerhouse, proudly announces the launch of \u2018Boltlike Solutions Private Limited\u2019, a revolutionary venture set to redefine Television Audience Measurement (TAM) in Pakistan. Boltlike by … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":2211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[309],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/2210"}],"collection":[{"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/comments?post=2210"}],"version-history":[{"count":1,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/2210\/revisions"}],"predecessor-version":[{"id":2212,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/2210\/revisions\/2212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/media\/2211"}],"wp:attachment":[{"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/media?parent=2210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/categories?post=2210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wattech.com.pk\/index.php\/wp-json\/wp\/v2\/tags?post=2210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}